Friday, April 13, 2018

Affordable Internet Marketing Technique

Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.

It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.

1. Join the "Can Spam" campaign.

Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.

2. Make your email list open it.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

3. Keep it real.

Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.

4. Don't go too low.

If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

5. Make it eventful.

It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

6. Post news.

Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.

With these simple ways of going about your email marketing endeavor, your business will prosper in no time.

The Pros and Cons of Hybrid Cars

Hybrid cars are considered to be the car of tomorrow. Because of the benefits it can give you, you will definitely want to get one for your own. In fact, more and more people are now considering selling their conventional car and purchase a hybrid car. So, why is it that more and more people prefer getting a hybrid car instead of a conventional car even if hybrid car retail prices are far more expensive?

The answer to this is that these people are thinking of the long term benefits that a hybrid car can give. With a hybrid car, you can cut fuel consumption in half compared to conventional cars. Hybrid cars will be able to give you maximum fuel efficiency. It will be able to give you far better mileage to the gallon. Just imagine, with a hybrid car, you can get more than 60 miles to the gallon of gasoline.

This is because hybrid cars run on two engines. One is the conventional internal combustion engine that you will find in conventional cars and the other is the electric motor and batteries. Hybrid cars are basically cars that combine electric energy and gasoline energy. By combining these two to power your car, it will run quieter, cleaner and far more efficient than conventional cars. These are the main advantages of hybrid cars.

Another advantage is that you will be able to save more money from tax breaks imposed by the US government to hybrid car users and buyers. If you own a hybrid car, you will be able to enjoy tax breaks. Also, you will be able to enjoy free parking and other incentives that the government imposed on hybrid car owners.

Now that you know about the main pros of the hybrid cars, you also need to know what the cons of hybrid cars are.

People have been purchasing hybrid cars because of the ability of saving a lot of money from fuel consumption. However, the main advantage of hybrid cars, which is the electric motor, is also its downfall. When a hybrid car is involved in an accident it will be difficult for you and the rescuers to get you out of the car because of the dangers of electrocution. Hybrid cars carry large amounts of voltage. When it gets involved in an accident, wires from the battery may tear off and will be potentially dangerous to handle.

Another disadvantage of hybrid cars is that the retail price is higher than conventional cars in the same weight class. However, the hybrid car can counter this disadvantage by allowing consumers to save money in a long term basis. When you look at it in a long term basis, hybrid cars tend to be cheaper than conventional cars. Try and compute the amount of gasoline both cars will consume during its lifetime and add it to the retail price of the car. You will see that the conventional car will tend to be more expensive than hybrid cars when you look at it in a long term basis.

These are the pros and cons of hybrid cars. You can see that it contains more advantages than disadvantages. Most hybrid cars today are now integrated with the latest technology in car safety. So, if you are planning to purchase a car, think hybrid.

Tuesday, April 10, 2018

Decorative Collectibles at Art Auctions

I have found many decorative collectibles at art auctions over the years.  I have a display cabinet filled with all of my finds.  My favorite of all of the decorative collectibles are Pendelfin rabbits.

Pendelfin rabbits captivated my interest when I was a young girl.  My dad was stationed in England and my mother bought me my first of many decorative collectibles at an art auction.  The bookends that she bought for me are extremely rare and I recently had them appraised at more than fifteen hundred dollars.

I’ve been searching at art auctions in my area every time that decorative collectibles are advertised as being up for sale.  My greatest hope is that I can find a Pendelfin item named The Shoe.  I’ve been looking for this particular piece for about five years.

The larger pieces of decorative collectibles seem to get really expensive really fast at an art auction.  I’ve seen three people at once bidding up the Pendelfin rabbits to a point where the price is just out of my reach.  I love these rabbits, but I have to stay on budget when I attend an art auction.

There is one Pendelfin item that I found at an art auction early in my collection that I spend a lot more money than I wanted to.  I just had no idea how much a love of decorative collectibles could end up costing.  The item I bought was a three inch by four inch little plaque with Robert the rabbit depicted.

I sell decorative collectibles with online art auctions.  I find the items at art auctions and sales that I attend in person.  I have never resold a piece of Pendelfin.  I keep them in my own private collection.  My husband bought me a Pendelfin figurine named Auctioneer.  I love it.

Almost all of the rabbits produced by Pendelfin are small.  These decorative collectibles have retained their value for a long time.  Art auctions are a great place to hunt for really cool pieces that are larger and rare.  I’ve been looking for one named Aunt Ruby for a couple of years, now.

Aunt Ruby is one of the large size rabbits.  I already have Uncle Soames and Mother.  These were actually some of the first pieces of decorative collectibles.  I found them at an art auction I attended with my husband before we married.

There was an anniversary piece put out by Pendelfin.  I don’t think that it is worth what I keep seeing it for new and in stores that sell decorative collectibles.  I’ll just keep looking for it at a reasonable price at the art auctions I attend.

I was so excited when I found two big pieces of Pendelfin decorative collectibles at the last art auction I attended.  I bought both the one named Toy Shop and the one named The Castle Tavern.  They look great with all of the others that I’ve bought and won at auctions over the years.

My sister called me from an art auction last year to tell me that she had found a treasure trove of decorative collectibles.  She said that there was one lot that contained nine Pendelfin pieces.  I authorized her to pay up to four hundred dollars for the lot because some of the pieces were chipped.  I was shocked when the lot went for eighty dollars, the opening bid.



Affording Gas: Buying A Hybrid And Other Options

As you pull up to the pump and fuel your car up with $10-$50 worth of gas, you may find yourself releasing a long drawn out sigh. How did gas get so expensive?  Should you check out one of those hybrid cars, you saw on the news? Everyone is talking about hybrid cars anyway. Hybrid cars and other types of cars may seem like a good idea, but before you go out and do something rash, maybe you should ask yourself some questions about how you can begin to save on gas.

There are many options out there that include everything from staying home to purchasing a hybrid car, but you have to find out what's best for you. You can only do that by asking yourself the following questions.

Should you just drive less?

Sure, you could spend the rest of your life at home on the couch, but how will you eat then? I know, you're thinking you will walk more and get more exercise. That may be true, but what happens when you get bored with walking and riding your bike? How are you going to be able to get to the gym? And, did you forget about work? You know you love listening to your books on tape while you sit in traffic at the end of the workday.
Should you drive less? Probably not. What should you do? Well, have you ever considered buying a hybrid car? 

Should I buy a car that gets more miles for less gas?

You could do this, but what about when the vehicle starts to depreciate and it's not as fuel-efficient as you thought it would be? And subconsciously, because you know you have a car that gets more mileage, you are going to start traveling more miles than you traveled before.

Should I get up each morning looking for the cheaper gas prices in the area?

Who has time for that? If you think about it, you could probably spend your time better finding the right answer to this question: Do you really want to spend extra time looking for a cheap gas station? What will your boss think if you arrive late for work and tell him you were trying to be cheap? And really, how long do you think you'll last doing that?

Should I find a way to run my car on batteries?

Well you certainly don't want to have to recharge your car each morning before you go to work because that might make you late. With a hybrid car, you won't have to worry about that. Therefore, the next question should be obvious.

Should I purchase a hybrid car?

Maybe you should. It's possible that buying a hybrid car could be a sensible way to avoid high gas prices. Does your car depreciate after you drive it off the lot? A hybrid won't do that. It becomes brings the buyer in more and more money as they save on gas. A hybrid car just might be a good choice here. However, it's still a good idea to conduct further research on hybrid cars.

Thursday, April 5, 2018

Finding Maritime Items at Art Auctions

I find some really nice maritime items for my collection at art auctions.  I went to an art auction in Charleston last month and found a pair of candle powered navigation lights that were used on ships in the 19th century.  These types of candles were also used in lighthouse stairwells.

My collection also includes a maritime item that was made in 1891.  It is a chronometer and it still keeps great time.  It is very special because the broad arrow on it indicates that it was purchased by the British Navy and they are known to have only the best time pieces.  I found this piece of my collection at an art auction in New Hampshire.

I have another chronometer in my collection that I found at an art auction in Dallas.  It was sold to me in a wooden box from someone that had owned it for fifty years.  They had kept this maritime relic in a closet.  I plan to keep it on display.

I was at an art auction in Miami a couple of years ago and found a fantastic maritime item for my personal collection.  The compass that I won was over 100 years old and was made in Persia.  The compass face has all twelve signs of the zodiac engraved on it.  I thought that this was a great find.

My kids thought I was crazy when I drove to an art auction is Hartford and drove back with three hundred pounds of maritime Navy anchors.  I thought they’d look great in the yard.  I like to have art in my yard, in the beds I made around my trees.  No one wanted to help me unload them.

I found myself in a bidding war at an art auction in Mississippi over the original builder’s plate from the SS Contessa.  It is truly a unique and wonderful maritime item.  I have polished it and it gleams in the display case I bought for it.

Maritime items don’t seem to be in as much demand anymore.  A few years ago, my collection got easier to add to for some reason.  Art auctions everywhere I went started having really great things on the auction block.

The brass plaques from old ships have always been one of my favorite things to find up for sale at art auctions.  One of my favorite maritime plaques came from a ship that was used in WWII.  The ship that the plaque was on was called the Marechal Joffre and it was taken from the French in 1942.  The Maritime Commission renamed the ship USS Rochambeau.

I had a friend of mine that was going to attend an art auction in Anchorage a couple of years ago bid on a bell for me.  I had no idea how much the freight charge was going to end up being, but I wanted this maritime item in my collection.  It was magnificent.

There is going to be a really nice maritime item at an art auction I intend to attend this weekend.  Lighthouse items are of interest to me more and more lately.  I have found that there is going to be an antique brass oil lamp up for auction and I plan to win it.  The price will probably get up to fifteen hundred dollars, but I don’t care.  I need this maritime item in my collection.



Contradicting consumer reports on hybrid cars

Hybrids are hot nowadays. Hybrid car uses 2 engines; one uses the traditional fuel, while the other uses the energy from a rechargeable battery.  There are also myriad of hybrid cars, to choose from. What then is or guarantee that we are protected from too much hype, instead of an honest advertising?

One simplest way is through consumer reports on hybrid cars.

There are many hybrid cars information available, especially on their features, engine specifications, designs, colors and much other dizzying information.  Information from the manufacturer's website are also good source of needed preliminary knowledge n hybrid cars. But one of the most interesting array of information, and one that honest opinion or feelings about hybrid vehicles may be glimpsed is a consumer reports on hybrid cars. 

Reliability of hybrid cars according to consumer reports

"These hybrid systems have been very reliable," declares David Champion, senior director of Consumer Reports' auto test center. Mr. Champion noted that about 94 percent of Toyota Prius owners, who would buy another Prius, are very happy and satisfied, asserted by the influential consumer survey. This center, collects individual consumer reports on hybrid cars, and uses the statistics to come up with a talk paper.

Mr. Champion also refers to hybrids as "mainstream technology", particularly with the introduction of the Honda Accord hybrid. The Honda hybrid clinched the honor of bagging the title of Consumer Reports Best Family Sedan. The Honda Accord hybrid, bested some 32 other models for the prestigious award.

Critics, however, are not wanting. Some automobile experts and analysts have criticized the hybrid car powertrain, as flamboyant in that two engines are being used for one purpose.  Consumer Reports on the other hand, disagreed. Champion explained that the electric motor adds the power, to the engine, says Champion.

Prior to the award proper, Consumer Report conducts a testing, by applying some actual expectations of consumers to hybrid cars. The Accord hybrid for instance, achieved superior fuel efficiency unsurpassed by its conventional counterparts.

But as in other endeavor, consumer reports on hybrid cars have its other side. An alternative consumer view from the same center posited the question: "Considering a hybrid car? Don't rush out to the dealership just yet."

The individuals went on to explain that they are not against the protection of environment. The center also asserts that they are supportive for burning less fossil fuel. Their concerns, accordingly, emanates from Financial experts arguments that hybrid drivers are paying too high for an automobile that offers only marginally better fuel efficiency than the other economy cars already on the road.

Gabriel Shenhar, senior auto test engineer for Consumer Reports, said that if someone is "looking at your pocket, you're not gaining anything there anytime soon," Shenhar asserted that it is wiser, to wait until auto makers improve hybrids' powertrains and bring prices more agreeable with regular models.

The same Consumer Reports compared the 2003 Honda Civic Hybrid car, which consumes 36 miles per gallon and worth $21,000, with the 2003 Honda Civic EX, which consumes 29 miles per gallon and worth $18,500 a unit on the average. Interested to know the results? The tax break excluded, it would take a consumer 21 years in fuel savings to cover the earlier expense for buying hybrid.

And consumer reports o hybrid cars has another bad news. The people behind Edmunds.com expect that hybrids will depreciate faster than other counterpart traditional vehicles. They are also noting that the attempts of the carmakers on improving the hybrid powertrain so fast will fail to convince consumer in buying relatively new technology.

The consumer reports on hybrid cars, however, particularly that of Edmunds.com, are waiting for the for the new hybrid SUVs, the Ford Escape and the Lexus RX Hybrid, will  after entering the market for a particular period of time. If these new hybrids will eventually reach the price level, of other lightweight trucks, and will offer far better fuel savings, the better. If both are achieved, says  Edmunds.com's automotive expert Ed Hellwig, there's no reason why people will not rush to their dealer and buy one.

These are only few of the literature that deals with consumer reports on hybrid cars. It is, ultimately, depends on the consumer, to peruse on many information regarding hybrid cars. 

Automotive Industry at a Glance

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